![]() ![]() Not if you want to rank well in search.Īs a good guideline for words to omit-if eBay has an entire separate listing form area or tool specifically dedicated to the information you're trying to convey-say, item condition, markdowns, shipping times, and so on-eBay's search algorithm is likely not to value those keywords in your title or description text, and may even penalize you for them. Use keyword phrases (in your title) and sentences (in your description) that match the ways that actual people would string these words and sentences togetherĪvoid "marketing" words and all-caps words ("NEW", "LOOK", "MUST-SEE", "FRESH") as possible penalty wordsĭon't use search terms or word soups like this. Include the most relevant other details (size, capacity, color, version, release year) as well Include a make, model, and product category ("Nikon D300 DSLR Camera") in every listing title Create Tight, Rich Title and Description Text that Uses Relevant KeywordsĮBay's search system works hard to match shopper searches to relevant keywords while also being smart enough to distinguish between nice, human-friendly titles and noise that attempts to "game" the search system, so as you create titles and descriptions, think along the following lines: Put these two considerations together and you should realize that you should offer the lowest price when you can, price in the same ballpark as the competition the rest of the time, and when you can't offer the lowest price, make up the difference by really killing it with the other listing tactics discussed here. See these three boxes? They're prime real estate, if your price is right. Though guidance for eBay's product-centric pages isn't yet available, the presence of a prominent "lowest price" area on eBay's new product pages suggests that there will continue to be a significant benefit pricing lower than everyone else. ![]() Price isn't the most significant factor in eBay's search ranking algorithm, but it is a factor, and the farther away from average prices you are, the less likely your item is to be promoted by eBay search. Study the product photos on large retailers' websites, then try to match them for overall look, quality, and quantity. ![]() You can see what eBay is basically looking for-photos that look like professional product photography, not like smartphone snapshots in a cluttered office or intake area. Upload photos in very high resolution, thousands of pixels tall and wideĭo not overlay your image with other text or line artĮBay search likes bold, clean, uncluttered photos against a light background. Remove any additional clutter or other object(s) from the photo Show your product against a clean, light background Represent your product from multiple anglesĮnsure that your product fills a significant portion of the frame eBay's guidance suggests that you should: Include Multiple High-Quality PhotosĮBay's search engine analyzes about the photos that you use to represent your product-not just how many of them there are, but also how they present the product you're selling. ![]() Items that make use of eBay's catalog and that include many item specifics fields are far more likely to appear in shopper searches than those that don't-and this disparity will only increase as eBay's push toward product-centric shopping continues.Īs you list a product, be sure to search for an eBay catalog match using an electronic product identifier like a UPC or ISBN code, or barring that, using simple keywords.ĭon't skip the product catalog field as you create listings in inkFrog.Īfter finding and selecting a matching catalog entry, take the extra time to complete item specifics fields as well, which boost your search ranking and are also used to include items whenever shoppers narrow their searches on eBay. Here's how to ensure that the listings that you create actually rank well in eBay search, and actually get clicked on once they're shown to shoppers. There are dozens or even hundreds of listings for every product on eBay, yet only one "first page" of search results. Creating item listings on eBay isn't particularly difficult, especially if you make use of inkFrog's listing tools and hundreds of designer templates.īut as many sellers have discovered, getting an item listed isn't always the same thing as getting a listing seen. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |